Shawn Adam Rusich

Founder / Director

Shawn Adam Rusich has been surpassing client expectations as a communications professional for over a decade. His experience in fashion, as the Marketing & Communications Director for Diesel Canada and in Marketing & Sales at Paris’ Chloé, along with years as a digital/social media consultant afford him a wide range of skills and solid knowledge-base upon which he built his company.

Having studied in Montreal, at College LaSalle and McGill University, and lived in France, Shawn is fully bilingual and has close ties to French-speaking media. His work with brands – including Dove, Ben & Jerry’s, TD Canada Trust, Yellowtail Wine, World Wildlife Fund, and Umbra – lay the foundation for an informed perspective on client happenings.

In 2010, Shawn established Butter Public Relations Inc., a Toronto-based boutique communications agency specializing in food and lifestyle clients. As one of the country’s few communications organizations dedicated solely to this niche industry, Butter PR has represented several best-in-category clients, ranging from chefs to restaurants, kitchen equipment to gourmet food products, food magazines to tradeshows.

Always striving to be Canada’s foremost resource for culinary marketing expertise, the agency offers seamless support in public relations, marketing, advertising, event planning, sponsorship and partnerships, strategic planning, social media and more. The company has completed both short-term projects and served as the year-round representation for numerous industry-leading clients, including Pusateri’s Fine Foods, All-Clad Metalcrafters, Gladstone Hotel, JUST EAT Canada, Toronto Food & Wine Festival, Walter Caesar, One Earth Farms and more.

A natural networker and man-about-town, Shawn has been included in the National Post’s annual Worthy 30 feature of Canadians to know by Shinan Govani.

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